Why Dayside

The web has new visitors. They don’t scroll, they don’t squint at banners, and they arrive carrying someone’s intent to get something done.

AI agents already show up at websites hundreds of millions of times a day. Agent traffic grew 805% last year. And almost every site greets them the same way it greets a confused human at 3am: with silence.

We’re Arjun and Bhavani. At Google we built the AI that turned visitors into hundreds of millions in revenue for the web’s biggest sites. Then AI agents became the majority of web traffic — and the visitor we’d spent our careers converting was no longer human. So we rebuilt that engine to live inside the website itself, as the site’s own agent. That’s Dayside.

The first attempt to fix this was to move the store into the chatbot. ChatGPT sold Walmart’s products inside ChatGPT — and converted at a third of walmart.com’s rate. The agent had no accounts, no live inventory, no trust, no right to make things right. So Walmart flipped it: they put their own agent on their own side of the counter. Conversion came back. Orders grew. The lesson generalized: capability compounds on the buy side, but authority compounds on the sell side.

Authority is the thing AI can’t learn. Your customer accounts, your inventory, your checkout, your liability, your relationship — those are granted, not scraped. They live on your site. Which means the agent that wins on your site is your agent.

Walmart can staff a team to build one. Two hundred million websites cannot. That’s Dayside: your site’s own agent, in one script tag. It guides humans like a great employee. It answers agents in their own protocols. It closes the sale on your rails, with your Stripe, and hands everyone a signed receipt.

We named it after the half of a planet that faces the sun — and after where we choose to stand. Every AI company paints the future dark: black sites, deep space, glowing terminals. We think the future of the web looks like morning. Agents aren’t invaders. They’re customers. You don’t board up the windows for customers. You turn the lights on.

Here’s how we picture it: agents are pixels, and your site is the garden. Every visit Dayside serves — a guided human, an answered agent, a closed sale — is another bloom. Tend the garden and it compounds.

We’ve been building toward this for years — the engine under Dayside set the state of the art on WebBench, and it runs today on Webflow and Wix sites in production. The fresh name is a fresh promise: the most welcoming corner of the web shouldn’t be a chatbot’s window. It should be your website.

On your site. On your side.